Francesca Zampolli
I am a Senior Art Director specializing in the development of visual identities, packaging, and integrated communication projects for national and international brands.
For over fifteen years, I have collaborated with companies in the beauty, luxury, design, technology, and food sectors, leading creative teams and overseeing the entire project workflow—from strategic analysis to concept development and final production.
For over fifteen years, I have collaborated with companies in the beauty, luxury, design, technology, and food sectors, leading creative teams and overseeing the entire project workflow—from strategic analysis to concept development and final production.
My work combines aesthetic vision, methodological rigor, and a results-oriented mindset. I believe in a form of creativity that expresses value, coherence, and distinctiveness, transforming brand objectives into clear, contemporary, and memorable visual experiences.
I focus on art direction, branding, product and packaging development, ATL/BTL/digital campaigns, photo and video production, and the supervision of all creative outputs.
I work closely with marketing teams, stakeholders, and production partners, ensuring consistency, precision, and a highly professional approach at every stage.
I work closely with marketing teams, stakeholders, and production partners, ensuring consistency, precision, and a highly professional approach at every stage.
My creativity is also nourished by the things I love: design, photography, and the beauty I encounter every day—along with my life outside of work, filled with people who constantly remind me of the importance of curiosity and authenticity.
My goal is to create solid, strategic, and enduring visual solutions that express a brand’s identity through authentic and recognizable design.